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Junior Content Producer

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Course Level

Level 3

Course Duration

Typically 12 - 18 months



Awarding body


Whats involved.

Course Overview

Our Level 3 Junior Content Producer apprenticeship is designed to equip the employee with the knowledge, skills and behaviours to develop and create content that can be used across a variety of media including digital, social media, broadcast or in print.

The role of a junior content producer is to work to the customer/client brief, research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and the needs of the customer they are representing. The content created can be used as part of media, advertising and marketing campaigns. You have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

Junior content producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or "copy") and web pages and social media content, so enthusiasm for technology and creating great online experiences is beneficial.

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Whats involved.

What will you learn?

Module 1

Content Planning

Know how creative content can be used across channels and platforms, how to work within a budget allocation for a brief and understand where content creation fits within a marketing strategy.

Module 2

Content Development

Know how to storyboard and outline ideas for content to be developed and understand the regulatory and legal requirements when using media assets.

Module 3

Content Creation & Evaluation

Know how to identify and manipulate media assets from various sources and gather data to evaluate the success of the campaign against the client/customer objectives.

Module 4

Industry Awareness

Understand the culture of creative media organisations and have knowledge of commercial pressures, project deadlines and organisation working practices.


Where next?

Progression opportunities

All of the courses we offer at GBS Apprenticeship are aimed to help progress your continuous professional development.

This qualification will prepare you for employment as a Junior Content Producer. Upon completion of this apprenticeship, you may consider higher apprenticeships or additional professional qualifications and training.

What now?

Can I apply for this course?

The entry requirement for this apprenticeship will be decided by each employer, but may typically be five GCSEs at Grade C/4 or higher.

Some of the requirements may be:

  • Typically have five GCSEs at Grade C/4 or higher.
  • Have been a resident in the UK/ Level 5 EEA/EU for the last 3 years.
  • Have Level 2 English and Maths or equivalent.
  • Be able to meet the programme modules through their job role.


How apprenticeships work for Employers?

From the outset, we communicate with you to find out exactly what your organizational requirements are, then find the best fit for the business and an individual who will bring value to the role instantly.


We want to engage with you

We will meet you in the first instance to find out exactly what your business needs from an apprentice, whilst ensuring that you have all the information you need from the outset.


Free recruitment

We will source high quality candidates that not only meet your organizational needs, but have the best personality fit and abilities to contribute to your office dynamics.


Ongoing support

Not only will we induct the apprentice, but we will offer ongoing support to both your business and the learner. We hold regular one-to-one sessions with our apprentices to ensure they are on the right track.


Delivery is important

We are versatile in our approach to teaching as we know every business has different needs, so we offer both academy-style support on a weekly basis, as well as distance-learning in the form of webinars.

Register your Interest

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