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Sales Executive

Coming Soon A Sales Executive operates in businesses of all sizes and develops their understanding of the products and services in detail. They become experts in analysing customer needs and creating solutions through sales.

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Course Level

Level 4

Course Duration

18 months

Whats involved.

Course Overview

Our Level 4 Sales Executive programme is designed for those working in either a Business to Business or a Business to Consumer environment. Learners will have responsibility for selling a specific product line or service through effective planning and leading the end to end sales process. Sales Executives will develop their customer relationship skills to ensure that all customers receive a positive customer experience.

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Whats involved.

What will you learn?

Module 1

Organisational Knowledge

Understand your organisation’s vision, values and capabilities, the principle goals of its overall strategy, and the specific objectives of its marketing and sales strategies. Know how to analyse your organisation’s sales and marketing strategies and objectives and translate them into plans and actions for your role.

Module 2

Product, Service and Sector Knowledge

Identify the features and advantages of the product(s) and/or services(s) you sell, understand how these meet customer needs, and examine how they compare to competitor’s solutions. Understand the nature of your sector and the likely forthcoming changes to it. Understand the legal, regulatory and ethical frameworks relating to your sector and role.

Module 3

Market Knowledge

Understand how your market is segmented and how to target specific segments through effective product or service positioning.

Module 4

Customer Knowledge

Know how to analyse the macro and micro environment of individual customers. Understand the challenges and purchasing motivations of your customers and the internal and external factors that impact their purchasing decisions. Understand expectations of what constitutes a high-quality customer experience.

Module 5

Commercial and Financial Awareness

Understand the principles of finance for sales, such as profit and loss, return on investment and budgeting. Appreciate the impacts of different types of costs on the businsess and the drivers of profitable performance. Understand the impact of any discount or variation in terms that you may offer.

Module 6

Digital Knowledge

Understands how to exploit digital technologies to aid the sales cycle.


Where next?

Progression opportunities

Upon completion of this apprenticeship learners will meet the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS). Learners may consider progressing to a higher apprenticeship or additional professional qualifications and training.

What now?

Can I apply for this course?

Individual employers will set the selection criteria for their apprentices.


How apprenticeships work for Employers?

From the outset, we communicate with you to find out exactly what your organizational requirements are, then find the best fit for the business and an individual who will bring value to the role instantly.


We want to engage with you

We will meet you in the first instance to find out exactly what your business needs from an apprentice, whilst ensuring that you have all the information you need from the outset.


Free recruitment

We will source high quality candidates that not only meet your organizational needs, but have the best personality fit and abilities to contribute to your office dynamics.


Ongoing support

Not only will we induct the apprentice, but we will offer ongoing support to both your business and the learner. We hold regular one-to-one sessions with our apprentices to ensure they are on the right track.


Delivery is important

We are versatile in our approach to teaching as we know every business has different needs, so we offer both academy-style support on a weekly basis, as well as distance-learning in the form of webinars.

Register your Interest

Get in touch with one of our team today. Fill out the form below and, we will be in touch shortly.