FREE 5 week course

Business & Marketing Concepts Course

Learn how to help grow sales, improve your customer service and increase your social media following.

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July 2021 Update – Skills For Work Course Update

We are excited to announce we’ll be delivering a brand new Skills For Work course, Business and Marketing Concepts, that is completely free for you and your employees!

The programme will take 5 weeks to complete and will offer the benefit of further developing business core skills required for anyone working in digital marketing and the business environment. This programme also offers progression into digital marketing, business administration, sales and customer service apprenticeships.

This is a great opportunity for businesses to further support their entry level staff by empowering them with essential skills and knowledge of running their day to day activities and projects more effectively and efficiently. It will boost the confidence in their employees and will increase productivity, communication, confidence and digital skills. This programme can be delivered independently or can serve as an excellent addition to the Kickstart.

FREE 5 week course

What will I learn?


Growing Sales

Within this course you will understand the techniques, skills and requirements to help you increase your sales pipeline and drive more conversion.


Customer Service

You will learn how to provide a world class customer service to all of your potential and existing customers to help improve retention.


Social Media

You will learn the basics of how to set up and begin to grow your social media prescence. In a digital world social media is key.

GBS are delighted to announce a new delivery partnership with Serco to deliver IT and Digital Skills for Work across Derbyshire.

Delivering on behalf of Serco on the Skills Support for the Workforce programme (SSW), GBS has an opportunity to provide training to those in work across pathways including IT and Digital. These programmes will be delivered remotely, with the option of returning to face-to-face delivery when safe to do so. The programmes will be typically delivered over 8-10 weeks and will provide a great foundation to progress on to higher levels of training.

GBS Director, John Cusworth commented, “The partnership provides GBS with a fantastic opportunity to support the local skills agenda and enrich lives with new IT and digital skills in the Derbyshire area.”

At the end of the programme, individuals who have successfully completed the course will receive accredited certification with either NCFE or BCS, both of which can lead to further progression such as higher level apprenticeships in Digital Marketing or IT.

John Cusworth further added, “We are really pleased to have been selected to work in partnership with Serco to deliver the SSW programme. Being able to offer short course provision in a sector in which we specialise can really benefit our network of employers, and at the same time complement our existing offering of apprenticeships and more recently Digital Bootcamps.”

If your business could benefit from fully-funded training then please contact our team on 01246 925 923, complete the form below or email and a member of the GBS team will be more than happy to discuss your requirements.

The SSW programme is co-financed by the European Social Fund (ESF) and the Education and Skills Funding Agency (ESFA), so the training can be accessed at no cost to your business.